Circular Economy: definition & examples
The Circular Economy: A User’s Guide by William McDonough & Michael Braungart
Tea kettle example in this video: • Leyla Acaroglu: P… https://www.routledge.com/The-Circula…
Cradle to Cradle: https://www.abebooks.com/978086547587…
00:00 Intro
00:33 Definition of circular economy
01:40 Technical materials
03:44 Biological materials
04:14 Substitution & dematerialization examples
05:34 Book recommendation & ending
Update on Interface and dematerialization (4:51): although Interface offers the service of leasing the product, it should be clarified that the demand for this is still quite small in 2020 and the company still sells a lot of its carpet. The growing interest in society in circular economy is helping them increase the take back rates. Instead of saying that “Interface is in charge of maintaining and repairing the product”, it would be more accurate to say they take the responsibility for maintenance and take back in cooperation with specialized cleaning companies and their installation partners when the product is purchased under their take back program ReEntry® in place since 1995.
Examples: copper and lithium as a limited resources, substitution of lithium-ion batteries with sodium-ion batteries, the company Interface as an example of dematerialization with its modular carpet). Circular economy is only one step toward sustainability and sustainable development.
Creator
Alexandre Magnin
Sustainability Illustrated Creator